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Formula:
1. Identify the number of active clients in last period
2. Compare to number of active clients this period
3. Subtract any new clients gained in this period.
Go to: Clients Menu > Marketing Schedule >
Clients Tab: 1st Visit Date From [1st of Month] to [31st of Month] in previous period
In the result set below, we have found 111 clients that visited the practice last year.
Now you can generate a list of active clients in the current period.
This result set shows that 185 clients visited the practice in the current period.
Active Clients in Last Period = 111
Active Clients in This Period = 185 (less 80 new clients from previous exercise)
Return Clients in this period = 105
Retention rate 105 / 111 = 95%
Do your new clients exceed lost clients?
How much money and effort is spent attracting new clients Vs keeping existing ones?
Why have these clients not returned?
See Also |