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Marketing encompasses the many ways you can communicate with your clients to improve the service you provide and increase sales. The VisionVPM Marketing Schedule is a powerful tool for targeting groups of clients or animals for communications and promotions. You can identify your top clients, users of specific products, owners of a specific breed of animal - the list is endless! Most importantly you can identify clients who have NOT purchased a product or service. This is critical for tapping into the real value of your database and discovering new opportunities. Do you know how many cat owners have not purchased parasite control in the past 12 months? |
You can utilise the lists generated to contact these clients using the best method for your marketing activity - by phone, personalised letter or email. The Marketing Schedule contains a merge functionality to make the production of merged mailouts as seamless as possible. Most importantly, once you have targeted a group of clients, you can easily apply a Client Marker that will identify them in future searches.
The VisionVPM reminder system is split into 2 powerful sections. Firstly, the monthly reminder schedule generates monthly reminders for vaccinations, health checks or any other procedure that may be required after a period of time. Secondly, the daily reminder list allows you to manage short term reminders for post treatment follow up and compliance management.
Within VisionVPM there are several options for service letters. These can be generated from stock items or from the Client or Animal Details window. You can do this during the consultation or invoicing process and give these to clients as part of the paperwork from their visit. These documents can be combined with the invoice message system to enhance the value of your professional service.
A successful marketing campaign depends on a number of factors. It is vital that you have clear strategy in place that coordinates all of these activities. Most importantly, don't forget about your staff! Ensure they are aware of any advertising or promotions that are currently running. All members of the veterinary care team should be on the same page. If you can't sell a concept or offering to your staff, then you can't expect clients to buy into it either.
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